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SOCO Student Media from Colorado State University Pueblo

The Today

SOCO Student Media from Colorado State University Pueblo

The Today

SOCO Student Media from Colorado State University Pueblo

The Today

    Super Bowl commercials deliver 30 seconds of shame

    Controversial commercials during the Super Bowl have become a problem over the years. Serious topics used in Super Bowl ads have brought much discussion from its viewers.

    A commercial of an Asian woman aired during the 2012 Super Bowl. It was of political nature and borderline racist. Photo courtesy of csmonitor.com.

    During the 2011 Super Bowl, Groupon aired a commercial that seemed to talk about troubles with Tibet. However, it turned into talking about good food that Tibetans make. Viewers complained that it made light of a serious situation.

    The commercial referred to Tibet and the People’s Republic of China having several issues about their land as well as commercialism issues. 

    An ad like this is unnecessary. There are better ways to get a message out and that should not be one of them. Including serious societal issues during a commercial promoting a company is something that should not be on television.

    Abortion is an issue that should not be discussed in a Super Bowl commercial, but in 2010, this was the case.

    Football and commercials shown during the game are meant to appeal to men. Various beer, cologne and commercials showing women all over men are shown. Showing a different variety of commercials such as abortion does not appeal to the original audience.

    Long before there was “Tebow Time,” Tim Tebow’s mom had to make a decision about keeping her son.

    Pam Tebow, mother of Denver Broncos quarterback Tim Tebow, briefly explained how she kept her son rather than get an abortion.

    Although this is a great story, being pro-life or pro-choice should not be discussed in a Super Bowl ad.

     Other serious topics, like abortion, shouldn’t be brought up during a game such as the Super Bowl. The commercial brought up discussion not relevant to the game. It also talked about something that much of the main audience is not particularly interested in. 

     People who watch the Super Bowl are not trying to worry about abortion issues or being for or against abortion. They’d much rather watch the game. To try to make an ad about being pro-choice is poor choice.

    Michigan Senate candidate Pete Hoekstra made one of these poor choices by airing his political ad during this year’s Super Bowl. An Asian woman was riding a bike and talked about how Hoekstra’s opponent is spending Americans’ money, hurting our economy and giving away our jobs.

    The commercial seemed very prejudice because the woman looked Chinese, spoke with an accent and spoke very poor English. It was very disrespectful and made it seem as though this is how all Asians are.

    Political ads during the Super Bowl are also something many viewers do not want to have to deal with. Around election time, there’s not a channel you can turn to without seeing a political ad, but trying to win votes during the Super Bowl is not likely to work.

    Advertisers should be careful of what they air during the Super Bowl. They should stick to their audience; they’ve had all year to avoid bad commercials like these.

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